Now a days people are constantly scrolling through their Facebook feed to find the next place to visit. As a restaurant or hotel reaching potential customers through Facebook is all about using the algorithms. Worry not these tips will change the way you use Facebook. More specifically this article in on post boosting.
Why boosting a post?
- Increasing brand awareness
- Increasing brand engagement (Shares, Comments, Likes)
- Boosting website traffic
- Promoting new content or blog posts
Understanding targeting option
It’s easy to boost a post. It’s hard to effectively boost one. The key lies in who you are targeting. Based on the goal, companies have the ability to target anyone they want on Facebook. When boosting a post, Facebook offers the following targeting options:
- Audience (fans and/or friends of fans)
- People in your local area
Your targeting would reflect who you want to reach and should also make room for new interactions to occur. Having a target set from the beginning will yield in a more effective result. This will also guarantee you reach the right audience.
Finding the best time to boost a post
Finding the right time to boost your hard worked post is very important. This maximizes the result from your money spent. Knowing when your target audience is most active and will interact with you is well known. If you don’t know this information, then its fine all you need to do is post in different times for a few weeks to get to understand their behavior and then Boost accordingly. Once companies have figured out the best time to boost a post, they should focus boosting activity at these times to increase its effectiveness.
Choosing the right post
All posts don’t need a boost. Specific posts that either promotes new offers discounts or holiday greetings are ideal. Wasting money on mundane posts is not okay. Set priority.
Understand all available options and limitations
Before hitting that “Boost Post” button, it’s critical to look back on the previous four tips to figure out if boosting a post is the best course of action. Facebook offers a variety of different advertising options. While they make it easy to boost a post and move on, it’s important to know what options they have and see if there is one better suited for the target audience and goals.
For example, if getting “Page Likes” is the goal, Facebook offers a “Promote your Page” ad. This type of ad is much more effective at getting “Page Likes” than a boosting a post would.